Google announced yesterday at its Google I/O Developers conference that it will release a brand new Chrome Store – a Google Chrome web app store that will allow users to view, purchase, browse, and investigate different apps/games/magazines to be used in the upcoming Google Chrome OS.

Chrome Web App Store

The Chrome web store represents a stark contrast from Google’s previous efforts at trying to push people onto their search engine. Instead, they have deemed that it is too difficult finding proper apps online currently, and for that reason they believe a centralized store for Chrome web browser and Chrome OS will faciliate the process of finding and buying the apps that you are looking for.

chrome store

chrome store

Google is currently busy on many different frontiers and their strategy of doing everything for everyone could come back to haunt them. The Chrome Store currenly is only planned to run on Google Chrome web browser or Google Chrome OS – something that is likely to limit the amount of developers who will want to develop for it. The Android mobile platform on the other hand is software based and again different from this latest endeavour.

Google with its latest Chrome web app store has tried to take on Apple where they are strongest – by providing a seeming competitor to the iTunes experience, but integrated into the web. The upcoming Google slate/tablet iPad killer will take advantage of all the functionality that Google is building right into web browsers and its very own Chrome OS. The Google Chrome web app store, beyond allowing users to buy apps, will grant Google an ecosystem which it can grow and eventually compete with Apple.